marketing area partnerships
introduction
One of the priorities included in our Business Plan is to develop and co-ordinate Marketing Area Partnerships (MAPs) within North Wales. 5 MAP’s (comprising of both the public and private sector) have been established within the following Marketing Areas:
- Isle of Anglesey
- Snowdonia Mountains & Coast
- North Wales Coastal Resorts West (Llandudno/Colwyn Bay)
- North Wales Coastal Resorts East (Rhyl/Prestatyn)
- The North Wales Borderlands.
The MAP’s are invited to submit a bids for financial resources from Tourism Partnership North Wales to enable them to undertake additional tourism promotional activity – ie over and above the current base line of activity undertaken by the different partners of each individual marketing area.
The bids will be based on the presentation of a Business Plan – the details of which are described below. In submitting the bids, consideration of the Tourism Strategy North Wales and the Marketing Area Action Plan will be a requirement.
background
The MAP’s have been developed as part of Tourism Partnership North Wales Business Plan to help implement a coordinated Tourism Strategy for each Marketing Area.
Up to 25% of the Tourism Partnership North Wales budget is available to the MAPS this year - in total a budget of £250K has been set.
The budget does not necessarily require to be distributed equally – but as a guideline, each MAP could access up to £50k for this years bid. tourism partnership north wales will endeavour to take into account the diverse nature of the product in each Marketing Area and acknowledge the different resources that may be necessary to target different markets. tourism partnership north wales will if necessary review the budget set for the MAP’s according to the diversity of the campaigns and bids that are submitted. Final distribution of funds will be based on a qualitative assessment of MAP projects submitted to the tourism partnership north wales, and the tourism partnership north wales will not be held liable for unsuccessful preparations to bidding.
The bids will require to be developed and refined to reflect new Strategies and Action Plan based on the new Regional Toursim Strategy, reflecting each Marketing Area’s strategy. This will recognise the different priorities across the region from west to east.
Such plans will dovetail into the Regional Business Plan.
